172,462
Distinct completed Frøya orders extracted from Converge.
A dramatic descriptive difference between Frøya’s first recorded on-site touch → purchase and VisionBridge’s reported off-site impression → purchase.
The foundation is a normalized order-ID match—not a modeled estimate.
8.4% of Converge orders matched to VisionBridge; 89.3% of the original VisionBridge-touched order population matched Converge.
Profile-level, cross-visit: first-ever recorded on-site Frøya touch → purchase. 172,462 valid orders.
P25 12.2h · P75 99.0 days · P90 168.8 days
Provider-reported off-site advertising impression → purchase. 16,241 valid non-negative records.
P25 2.5h · P75 20.5h · P90 23.8h
The full-window billing ledger reconciles exactly to the contracted guaranteed CPA. This is contractual billing math—not independent media spend or proof of causal value.
Converge’s closing-channel classification: Other 2,920 · Email/Klaviyo 2,294 · Direct 1,644 · Google 732. VisionBridge takes zero CPA credit for those native closing channels.
Converge-native attribution provides context. VisionBridge is intentionally not added as a channel row, preventing double counting.
| Channel | Spend | Revenue | New-customer revenue | NC purchases | ROAS | NC CPA |
|---|---|---|---|---|---|---|
| Paid Social / Facebook | $14,451,408 | $6,882,496 | $6,531,947 | 58,619 | 0.48 | $232.56 |
| Paid Search / Google | $626,599 | $845,042 | $674,189 | 6,170 | 1.35 | $79.95 |
| Paid Shopping / Amazon | $201,710 | $0 | $0 | 0 | 0.00 | — |
| Display / AppLovin | $183,618 | $79,894 | $73,285 | 609 | 0.44 | $275.29 |
| Paid Social / TikTok Shop | $56,803 | $70,085 | $56,953 | 1,272 | 1.23 | $34.32 |
| Email / Klaviyo | — | $3,185,523 | $2,453,326 | 23,357 | — | — |
| Direct | — | $3,111,124 | $2,603,712 | 25,130 | — | — |
| Organic Search / Google | — | $1,293,441 | $975,721 | 8,969 | — | — |
| All channels | $15,695,459 | $28,392,713 | $16,984,255 | 169,217 | 1.809 | $56.48 |
“—” = no spend tracked, not zero economic ROAS/CPA. Source: Converge Analytics native API, workspace 7474; America/New_York; locked window.
Average daily impressions moved from 225,345 to 124,883. The data contains no budget, bid, win-rate, available-impressions, or lost-opportunity field—so it cannot identify the cause.
10.16M impressions · 5.86M completions · 29 active publishers · CTV 66.2% / OLV 33.8%.
Assumes current unit economics hold; this is not a supply-verified guarantee.
Set delivery, CPA, CTV/OLV mix, publisher-concentration, and marginal-ROAS guardrails before expansion. Current data does not establish that 2–3× spend can clear at $65 CPA.
Every claim on this page carries an evidence type—not just a conclusion.
Normalized order-ID matching between Converge and VisionBridge.
VisionBridge-reported attribution, turnaround, and placement diagnostics.
Channel data pulled from Converge’s own analytics platform.
Contractual $65 CPA billing reconciliation.